Communication Technology 11 · Week 1 · Detailed assignment

Brand Launch Tile

Choose a fictional client and create a repeatable brand system: style tile, 1080 x 1080 launch graphic and a second-format adaptation. Support changes the scaffold; extension changes the design problem.

Download all student files Printable brief Rubric

Audience, purpose and success

The product grows across three classes. Students do not repeat one layout: they establish a system, apply it to a launch graphic, then prove the system can survive audience testing and a new format.

Submit the editable layered file, not only a flattened export.
Use rights-safe or teacher-supplied assets and keep a source log.
Capture required process evidence at the named checkpoints.
Complete a silent audience/peer test and one evidence-led revision.
Defend one decision and perform one live edit.

Class-by-class milestones

Class A · Decode and direct	Choose a client, identify audience and message, repair the weak-flyer principles, then complete the palette and type hierarchy on the style tile.
Class B · Build the message	Create the 1080 × 1080 launch graphic with an editable image, clear hierarchy, restrained mark and consistent brand system.
Class C · Test and deliver	Run a silent five-second audience test, revise the clearest mismatch, confirm sRGB/size and submit the rationale plus process evidence.

Pathways that add real complexity

Tier 1 · Directed system

Use the supplied grid, recommended type pairing and accessible palette to create the complete style tile and launch graphic.

Tier 2 · Designer-controlled system

Create an original wordmark, palette and layout, then adapt the launch graphic to A4 without losing hierarchy.

Tier 3 · Audience transfer

Reposition the same brand for a second audience or campaign moment and justify what remains consistent and what changes.

Required evidence

Annotated client brief and two composition thumbnails Editable style tile with palette, type roles and original wordmark Layered 1080 x 1080 launch graphic A4 or alternate-audience adaptation Five-second audience-test evidence and before/after revision Source log and four-sentence design rationale

Production / inquiry defence

Show the exact evidence behind your strongest decision.
Name one failure or limitation and demonstrate the repair or qualification.
Respond to one unpredictable teacher prompt without rehearsed wording.
Explain what you would transfer to a new asset, audience, format or case.

Submission route

Finish Parts 1–4 and answer the student checks.
Open every file before submitting.
Use the rubric to name one secure criterion and one revision target.
Submit the final product, editable/process evidence and defence record together.

Begin Part 1 Open assessment questions