Collect silent audience evidence
Five-second test
Reviewer records first message, mood and focal elementTest, transfer and deliver
Does the system survive a new format and a real audience test?
70-minute route
Hook · decode · mechanism · demonstration · guided work · checkpoint · exit
Opening task
Conduct a silent five-second test before any designer explains the work.
Silent first
Students commit to one observation before discussion.
Collect silent audience evidence
Choose one high-value revision
Adapt to A4 or second audience
Audit system consistency
Complete source and accessibility checks
Learning focus
Audience evidence, targeted revision, consistency audit, A4 adaptation, alternate-audience transfer, source logging, export specifications and rationale.
- Explain the key idea accurately
- Apply it in today's build or inquiry
- Save evidence at the checkpoint
Collect silent audience evidence
Choose one high-value revision
Adapt to A4 or second audience
Audit system consistency
Complete source and accessibility checks
How it actually works
A brand system proves itself through transfer. Some spatial decisions must change with format, while palette, type roles, tone and identity remain recognizably consistent.
Collect silent audience evidence
Choose one high-value revision
Adapt to A4 or second audience
Audit system consistency
Complete source and accessibility checks
Demonstration · first moves
Choose one high-value revision
Rubric plus test evidence
One hierarchy, contrast or spacing mismatch is namedAdapt to A4 or second audience
New document using the same system
Layout changes spatially while palette, type roles and mark remain consistentGuided work · next moves
Audit system consistency
Style tile beside both deliverables
Colours, type roles, imagery treatment and mark match deliberatelyComplete source and accessibility checks
Source log, contrast and text-safe audit
Every image is attributed and essential text remains legibleExport both formats
Export As
1080 sRGB PNG and print-ready A4 PDF/JPG open correctlySupport and extension
Support
Adapt only the hierarchy and spacing; keep the approved palette, type roles and mark fixed.
Extension
Reposition the brand for a second audience and defend which system elements needed to change.
Checkpoint and exit
Checkpoint
Style tile, square launch piece, adaptation, audience-test evidence, before/after revision, source log and rationale are complete.
Exit question
What changed between formats, what stayed consistent and why?