Communication Technology 11 · Week 1

Build the launch graphic

How can photograph and type share one reading path?

70-minute route

Hook · decode · mechanism · demonstration · guided work · checkpoint · exit

Day 2
CT11 · Hook

Opening task

Compare readable and unreadable text-over-image examples; locate the value conflict and busiest region.

Silent first

Students commit to one observation before discussion.

Brand Foundations
CT11 · Targets

Learning focus

1080 square setup, Place Embedded, Smart Objects, crop, subject position, masks, clipped Curves, safe area, type hierarchy and mark placement.

  • Explain the key idea accurately
  • Apply it in today's build or inquiry
  • Save evidence at the checkpoint
Brand Foundations
CT11 · Mechanism

How it actually works

The image creates subject and mood while type supplies precise meaning. Crop and tonal control reserve space so both systems can perform their jobs.

Brand Foundations
CT11 · Demonstration

Demonstration · first moves

1

Create the delivery document

File > New; 1080 x 1080; RGB; sRGB

Correct square canvas opens with guides
2

Place and crop the photograph

File > Place Embedded > Free Transform

Subject is clear and a calm type zone remains
3

Control the text-safe value

Clipped Curves with mask

Type zone gains contrast without flattening the whole image
Brand Foundations
CT11 · Build

Guided work · next moves

4

Transfer the type system

Named editable text layers

Headline, essential detail and action match the style tile
5

Place the wordmark

Smart Object or editable group

Mark appears once at a stable scale and position
6

Run phone-size and grayscale tests

Fit Screen plus temporary Black & White

Hierarchy survives reduced size and without hue
Brand Foundations
CT11 · Pathways

Support and extension

Support

Use the supplied safe-area guides and recommended crop for the selected client.

Extension

Create a second crop with a different focal relationship while preserving the same brand system.

Brand Foundations
CT11 · Evidence

Checkpoint and exit

Checkpoint

A peer can identify the headline, key detail and action in five seconds; all image, type and mark roles remain editable.

Exit question

What did you change in the photograph so the words could do their job?

Brand Foundations
Course