MAKE IT MATTER — PSA PLAN

CAMPAIGN BREAKDOWNS (three)
Campaign | audience | insight | big idea | call to action | craft decision
1.
2.
3.
Fastest to change feeling and why:

MY PSA
Issue (approved list):
Audience:
Insight (one sentence):
Big idea thumbnails: 1. 2. 3.
Chosen idea (reads in one second?):
Teacher approval (initials/date):

SAFE-MESSAGING CHECK
[ ] Hope and help-seeking focus
[ ] No depiction or description of harm
[ ] No blame, stereotypes or labels
[ ] Exact helpline on the end card
[ ] Permission from anyone identifiable

STORYBOARD
Frame 1 (0-4 s) line / movement / light:
Frame 2 (4-10 s) line / movement / light:
End card (10-15 s):
Plates needed:

VIEWER TEST
What was it about?
How did it feel?
What should you do?
Fix made:

CHANGED BRIEF
Card:
What changed:
What I protected:
