| Director’s card | Commission and viewing context | Success criteria |
|---|---|---|
| 1 · Blizzard | Fictional client: North Road weather drama. A viewer sees a four-second establishing shot on a cinema screen before a storm sequence. Communicate a building that offers shelter in severe weather. | The changed weather reads immediately; the house remains readable; motion and simulations stay consistent across the whole shot. |
| 2 · Midnight | Fictional client: Lantern Lane winter festival. A quiet four-second website opening shot introduces the grounds after the visitors leave. Communicate a late hour while keeping a welcoming destination. | The time of day and welcome are legible; important surfaces retain detail; the selected treatment survives both still and moving review. |
| 3 · Visitor | Fictional client: Hearth House accommodation. A four-second social-media establishing shot suggests someone has just arrived. Communicate a convincing arrival story without adding a person. | Spatial evidence supports the arrival story; a viewer can infer it without an explanation; continuity, light and scale remain convincing. |
| 4 · New angle | Fictional client: Snowman’s Winter animated short. A four-second shot should feel as though the audience is seeing the cottage from the snowman’s position. | The viewpoint communicates the requested relationship; the framing still has a clear focal point; camera motion and effects support the encounter. |
All four clients are teaching inventions. Deliver a 1920 × 1080 still, a four-second 24 fps MP4, editable source, credits, two alternative plans and tested revision evidence. Use the supplied licensed assets, your own original assets or credited equivalents. No particular composition, palette or effect stack is required. A proposed alternative client must offer an equivalent feasible communication problem.