The Design Desk

ARTBOARD 01 / 900 × 1200Selected piece

Drag any of the pieces on the paper. Or choose a piece and use the arrow keys on the artboard: 5 units, Shift + arrow: 20. Position controls are also available in the inspector.

Your saved earlier design

Design tools

Start with one change. Inspect its effect before combining choices.

Colour relationship

Hue relationshipBase hue

The neutral paper/ink roles are outside the hue family. A monochromatic palette uses one hue with value/saturation variations; a small neutral is permitted. Relationships do not make a palette automatically suitable.

Typography & placement

Headline line one (optional rewrite)Headline line two (optional rewrite)Headline familyHeadline alignmentHeadline size Tracking across both lines Leading / baseline distance Kerning: adjustment between the first two letters of line one Poster centre X Poster top Y Poster width Client wordmark X Client wordmark baseline Y

Tracking changes the selected range. This kerning control changes only one letter pair. Leading changes the distance between line baselines. Position uses design units; these controls model layout, not Photoshop menu commands.

Event / product details size Action text size Wordmark size Product price size Product price X Product price baseline Y

Your decision notebook · Saved with this client

What did you decide, and why?

1. Before changing: what should the viewer notice first? Predict one change and its effect.

2. Defend your colour, type and layout. Name two principles and point to visible evidence for this audience.

3. Answer the client’s follow-up. What changed, what improved and what trade-off remains?

Answers and layouts save on this browser/device, separately for each client. Download a restorable backup before changing computers. The illustrated record includes your writing and both designs when a comparison was saved. Nothing is sent to your teacher here; use Prepare Google submission below to send the record through your course Form.