CivicCycle · creative brief + assets

MM12 · Design a Story · client commission · v1 · Draft for review

Make beginner participation approachable while keeping the practical event details clear.

CivicCycle synthetic teaching scene

Original synthetic production asset. This fictional client and venue do not represent a real organisation.

The person behind the brief

Sam, volunteer coordinator

CivicCycle is a fictional community repair group. Its volunteers love bicycles, but its old flyer listed tools and jargon before explaining the event. New riders thought they needed expertise or expensive equipment. Sam wants a clear, friendly invitation to a basic maintenance session.

The audience

First-time riders and families who want to learn a simple maintenance check.

Approved factual copy

  • Bike care for beginners
  • Sunday · 10 am–noon
  • CivicCycle · Community Hall, 22 Market Street
  • Bring your bicycle. Tools provided.
  • Drop in. No experience needed.

You may write your own headline and reorder this information. Retain the facts and practical instructions. Dates are fictional weekday descriptions; no real scheduled event is implied.

Boundary: Do not guarantee safety of a repaired bike, promise professional certification, or imply an identifiable stock-photo person endorses the group.

Your creative territory

Choose energetic, calm, diagram-led, photographic or typographic communication. A complex bike cutout is optional; clean reasoning matters more than a difficult mask.

The logo identifies the client. Keep its proportions and readable space around it; do not use a photograph as the client's trademark. Palette roles and title fonts below are starting directions. You may propose a purposeful alternative palette or type system and defend it at the planning conference. No layout is prescribed.

Production scope: 2550 × 3300 px RGB print study and 1080 × 1350 px RGB screen adaptation. Keep separate layered PSDs or genuinely editable artboards. Export PNGs. The school printer/profile must be checked before a press-ready claim.

Download this complete kit

Brand ingredients

CivicCycle wordmark

Colour SVG · Dark SVG · Light SVG · Transparent PNG

Charcoal
#20333B
text
Leaf
#486B55
dominant
Amber
#E4B34F
accent
Cream
#F1EFE5
background
Steel
#87999B
support

Type candidates: Arial Bold: direct title candidate; Arial: detail. Use school-installed fonts; no installation is required. If a candidate is unavailable, use an available serif/sans-serif equivalent and record the substitution.

ACO swatches · ASE palette · CSS values · Colour-role record

Files have deterministic colour values; Photoshop import/manual-add and artboard captures are awaiting the native run. See the software lab. Palette harmony alone does not guarantee readable text.

Choose your raw materials

Complete source and licence links

Use the workshop scene as one option. Compare a wheel/tool detail or original diagram for a second concept. Use only what earns a role in your concept. You may combine, crop or adapt permitted assets and add your own credited work. The photographs show their source settings, not this fictional business. Do not imply endorsement. For CC BY-SA source derivatives, retain the source's share-alike licence and credit in the delivered work; keep other assets' rights identifiable.