Choose a client, identify audience and message, repair the weak-flyer principles, then complete the palette and type hierarchy on the style tile.
Communication Technology 11 · Week 1 · Gold Bar v5
Brand Foundations
Choose a fictional client and create a repeatable brand system: style tile, 1080 x 1080 launch graphic and a second-format adaptation. Support changes the scaffold; extension changes the design problem.
Setup: Download and unzip the student files before class. Create
01_sources, 02_working, 03_exports and 04_evidence. Never edit the only copy of a source.Student route
Four parts. No missing middle.
Three-class assignment
Each class adds new learning
Create the 1080 × 1080 launch graphic with an editable image, clear hierarchy, restrained mark and consistent brand system.
Run a silent five-second audience test, revise the clearest mismatch, confirm sRGB/size and submit the rationale plus process evidence.
Completeness ledger
Everything visible or assessable is taught
Purposeful crop with a protected text zone
Local value control behind type
Three-level type hierarchy
Limited repeatable palette
Original wordmark used with restraint
Alignment and spacing system
Accessible contrast
A4 or second-audience recomposition
Consistent brand system across formats
sRGB export plus layered PSD
Resources