Communication Technology 11 · Week 1
Brand Launch Tile
F-P-CT11-4-4 | Brand Launch Tile
Name ____________________
Date ____________________
Date ____________________
Choose a fictional client and create a repeatable brand system: style tile, 1080 x 1080 launch graphic and a second-format adaptation. Support changes the scaffold; extension changes the design problem.
Assignment duration: three full 70-minute classes: establish a brand system, build the launch piece, then test and transfer it to a second format.
Three-class sprint
| Class A · Decode and direct | Choose a client, identify audience and message, repair the weak-flyer principles, then complete the palette and type hierarchy on the style tile. |
|---|---|
| Class B · Build the message | Create the 1080 × 1080 launch graphic with an editable image, clear hierarchy, restrained mark and consistent brand system. |
| Class C · Test and deliver | Run a silent five-second audience test, revise the clearest mismatch, confirm sRGB/size and submit the rationale plus process evidence. |
Pathways that add real complexity
| Tier 1Directed system | Use the supplied grid, recommended type pairing and accessible palette to create the complete style tile and launch graphic. |
|---|---|
| Tier 2Designer-controlled system | Create an original wordmark, palette and layout, then adapt the launch graphic to A4 without losing hierarchy. |
| Tier 3Audience transfer | Reposition the same brand for a second audience or campaign moment and justify what remains consistent and what changes. |
Required evidence
- Annotated client brief and two composition thumbnails
- Editable style tile with palette, type roles and original wordmark
- Layered 1080 x 1080 launch graphic
- A4 or alternate-audience adaptation
- Five-second audience-test evidence and before/after revision
- Source log and four-sentence design rationale
Foundation checkpoints
| Day 1Establish the brand system | Annotated brief, two thumbnails and an editable style tile are complete; every colour and type role can be explained using the audience. |
|---|---|
| Day 2Build the launch graphic | A peer can identify the headline, key detail and action in five seconds; all image, type and mark roles remain editable. |
| Day 3Test, transfer and deliver | Style tile, square launch piece, adaptation, audience-test evidence, before/after revision, source log and rationale are complete. |
Production defence
Name your strongest decision, one workflow safeguard, one revision after feedback and one technique you can demonstrate live: