Use your school Google account. Already have your answer sheet open? Start Step 1.
1
4 minutes · 0–4
Get set up. Then look closely.
First: open your own answer sheet from today’s Classroom assignment in a second tab. Add your name and date. Then look at the three NOVA samples below.
Look at these three versions of a fictional logo. The name stays the same.
A / NAVYNOVA
B / ORANGENOVA
C / NEW LETTERINGNOVA
NOVA is an invented teaching example, not a real client. A → B changes colour. B → C changes the style of lettering.
Which version feels most bold, playful or formal to you? Point to the detail that gives you that impression.
Think only—no written answer yet. Different interpretations are welcome. Avoid “I just like it”; explain what you notice.
Use headphones, or follow along if the substitute shows it to the class. Turn on captions where available. Return to this tab afterwards.
No video or no sound? Read this instead.
A logo is a visual identifier: a name, symbol, or combination that helps you recognise an organisation. Colour, shape and lettering are choices you can examine.
A brand is bigger than a logo. Packaging, websites, advertising and people's experiences also influence what they associate with an organisation.
For today's task, ask: What can I see? What does it suggest to me? What does the source actually say? The LEGO lettering and Amazon packaging in Step 3 give you two examples to consider.
Teacher-written alternative, not a transcript. Use it to answer Question 1 if playback is unavailable.
1. One useful idea
What is one thing you learned about what makes a logo work? Mention an example from the video or the text alternative.
Start here: “I learned that a logo ... For example, ...”
Write this answer in your Google Doc.
3
12 minutes · 11–23
Choose ONE logo. Look closely.
Use one of these examples, or find one school-appropriate logo of your own. Spend no more than 2 minutes choosing. Study the exact version you can see.
LEGO logoImage unavailable here. Open the official example below, or use the NOVA example in Step 1.
LEGO · lettering + colour
Historical logo used from 1973 to 1998. Look at the square, rounded letters and outlines.
Observation: “The line curves upward.” Interpretation: “To me, that feels energetic.” Do not present your interpretation as the designer's intention unless a source confirms it.
2. Colours + first impression
Name the colours in the logo version you are studying. What feeling or impression do they give you? Explain using one visible detail.
Start here: “I notice ... To me, this feels ... because ...”
Write this answer in your Google Doc.
3. Shapes + symbols
What shapes or symbols do you notice in the logo itself? What do they remind you of?
Start here: “I see ... It reminds me of ... because ...”
Write this answer in your Google Doc.
4. Lettering
Describe the lettering. Is it thick or thin, rounded or sharp, uppercase or lowercase? No letters? Explain how the symbol works without them.
Start here: “The lettering is ... / There are no letters; the symbol ...”
Write this answer in your Google Doc.
Describe the lettering; you do not need the font's exact name. Your impression is not a universal rule about what a colour means.
4
8 minutes · 23–31
How did the logo get that way?
Open your logo's source below. Read just the relevant part. Find one useful fact about an idea, a design change, or a reason behind the logo.
LEGO · a redesign that focused on the name
LEGO's official history says its 1973 redesign kept the square but removed “system” and five coloured stripes to focus attention on the company name. The designers tightened the rounded lettering and added black/yellow outlines around the white letters.
On the page, find the heading “New logo”. This note is a summary of that section.
Amazon · turning an idea into a symbol
Design studio Turner Duckworth explains that Amazon wanted to move beyond selling books. Its designers made a curved smile-arrow linking A to Z, representing the expanded range. They also placed the smile on shipping boxes.
Read the opening paragraphs. This is the design studio's account of its own work.
Using your own logo, or working without internet?
Your own logo: Search “brand name logo history official”. Prefer the organisation or designer's account. Open the actual page—not just an AI-generated search summary. After 3 minutes without a useful source, use either supplied story above and state which logo it describes.
No internet: The two summaries above count as supplied research sources. Write the source title and “supplied summary” on the research-source line in your Google Doc.
NOVA backup story — fictional: In this teaching sample, the maker kept the name constant to test one change at a time. A and B use identical lettering with different colours. B and C keep the orange colour while changing the lettering. The purpose is to explore how a single visual change affects an impression—not to represent a real business.
5. Find the story
Find one fact about how the logo was created or changed. Include a reason for the design choice when the source gives one. Otherwise write “Reason not stated.”
Start here: “According to ... the designer/company ... The reason was ...”
Write this answer in your Google Doc.
Under Question 5 in your Doc, paste the source URL or name the supplied source title.
5
6 minutes · 31–37
Explain your thinking
These are your interpretations. Support each answer with something you can point to in the logo.
6. Who might it connect with?
Suggest one possible audience. Name an interest or need, then explain one logo feature that might appeal to them.
Start here: “It might connect with people who ... because the logo ...”
Write this answer in your Google Doc.
Audience = people a message may reach. Interests and needs matter; do not assume a colour is “for” a particular gender or that everyone of one age likes the same design. NOVA users: suggest a possible fictional client or audience.
7. Change one thing
Imagine changing ONE colour, shape or lettering style. What would you change, and how might the impression change?
Start here: “I would change ... to ... This might make it feel ... because ...”
Write this answer in your Google Doc.
Finished all seven? Optional challenge.
Choose a second logo. Which one would be easier to recognise if it were very small? Explain what helps or gets lost. No additional research or finished drawing is needed.
Use the optional response space in your Google Doc.
6
3 minutes · 37–40
Check your Doc. Turn it in.
Check: your name and logo choice; answers 1–7; your research source; your own words.
Saving is not the same as submitting.
Return to the Logo Look assignment in Classroom.
Check that your completed Google Doc is attached under Your work. Made your own Doc? Choose Add or create → Google Drive and attach it.
Click Turn in and confirm. Check the status says Turned in.
Show the substitute the Turned in status before leaving.
An error or missing assignment? Tell the substitute. Keep your Doc in your school Drive and follow the class post’s submission directions. Do not assume that saving or closing a tab has submitted it.
No answer sheet attached? Use this Google Docs backup.
Do this only if you cannot open an assigned answer sheet. In today’s Classroom assignment, choose Add or create → Docs. That creates a Doc attached to your work. With no Classroom assignment, open a blank school Google Doc instead.
Name it C11 – Logo Look – Your Name. Copy the template below and paste it into the Doc. Then return to Step 1. No downloading is needed.
Or select the template text below and copy it manually.
Substitute teacher — open the 40-minute handover
Read aloud: “Today you are investigating one logo, not making a presentation or finished design. Use the website for instructions and your Google Doc for answers. Open your personal answer sheet from Classroom. Short answers are fine. Follow Steps 1–6. At the end, turn in your Doc and show me the Turned in status.”
Time
Student task
0–4
Open the answer sheet, add name/date, and look at NOVA. No written warm-up.
4–11
Watch the video or read the text alternative; answer Q1.
11–23
Choose one logo, record its name/version, and answer Q2–4.
23–31
Read one source or supplied summary; answer Q5 and name the source.
31–37
Answer Q6–7. Optional challenge only after the required work.
37–40
Announce “turn in now”. Check Turned in status, not merely a saved Doc.
Support: ask “What can you see?” and “Which detail makes you think that?” Point form, sentence starters and supplied summaries are acceptable. Follow established individual accommodations. No grading or design expertise is needed.
Technical backup: video blocked → written alternative; logo image blocked → source link or NOVA; no answer sheet → backup above; Google Docs or internet unavailable → named paper with answers 1–7 and a source title. Collect the paper.
Leave a note: who turned in, who needs follow-up, and any access problems.
